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The Blue Standard
Branding Study
Nestled just steps from the University of Kentucky campus, this hotel was designed as a refined yet grounded retreat for visiting families, prospective students, and alumni returning to their roots. It channels the spirit of Lexington, elegant, warm, and deeply connected to place, while subtly carrying the proud blue-and-white identity of UK through material, tone, and form.
The interiors blend southern hospitality with modern academic heritage. Classic arches and tailored millwork nod to institutional architecture, while clean lines, layered textiles, and natural light create softness and ease. Navy and cream accents echo the university’s iconic palette without overwhelming it, allowing the space to feel collegiate but not branded.
In public zones, biophilic touches, indoor trees, natural wood finishes, and high ceilings invite connection and calm. The bar and lounge offer relaxed gathering spaces for celebration or reflection. Guest rooms are designed like elegant dormitories reimagined for adults: serene, structured, and quietly luxurious.
Whether it’s move-in weekend, game day, or graduation, this hotel becomes more than a place to stay, it’s an extension of campus life. A second home that lets you belong to the moment, without stepping too far from the heart of UK.
